Before partnering with Raizn, Khat Gallery was hyper, focused on acquiring first, time sales, chasing ROAS and conversion rates, without prioritizing the lifetime value of its customers. On average, customers were purchasing approximately 1.28 times per year. Expanding across the GCC felt equally out of reach.
Khat Gallery was caught in one of the most common e, commerce traps: optimizing relentlessly for first, time sales while ignoring the long, term value sitting in their existing customer base. Customers averaged just 1.28 purchases per year.
Expanding across the GCC compounded the challenge. Shipping from Kuwait was prohibitively expensive, and the team was hesitant to deviate from their established brand guidelines to run more aggressive promotional campaigns. Growth had stalled.
Raizn shifted the strategic focus toward long, term customer retention. A dedicated WhatsApp nurture funnel was built, and a monthly digital magazine featuring new products and exclusive discounts was launched. The result: customer retention doubled immediately.
Raizn introduced third, party logistics (3PL) partners and fully automated the fulfillment process. This significantly reduced shipping costs, improved delivery times, and ultimately enabled profitable entry into four new GCC markets.
Raizn restructured the advertising strategy, creating distinct campaign tracks for brand awareness and high, intent retargeting. An automated review collection system was implemented simultaneously, generating a consistent stream of social proof that drove a 3x increase in organic sales.
Because Raizn's success is directly tied to client results, every decision follows the data. When the Khat Gallery team initially resisted deviating from their traditional brand aesthetic, Raizn ran controlled micro, experiments and presented visual data demonstrating the revenue potential of targeted sales activations. The client trusted the data — and the results validated the pivot.
Raizn builds the same infrastructure for businesses ready to scale. Apply and find out if the numbers make sense for your brand.
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