Zero Wasted Impressions ✦ AI-Driven ABM Pipeline ✦ ERP Consultancy ✦ −50% Ad Costs ✦ +43% Qualified Leads
Zero Wasted Impressions ✦ AI-Driven ABM Pipeline ✦ ERP Consultancy ✦ −50% Ad Costs ✦ +43% Qualified Leads
All Case Studies
B2B · Enterprise Tech
Confidential Client

How Raizn Replaced an $8K/Month
Ad Strategy with AI-Driven ABM,Halving Costs and +43% Leads.

This ERP consultancy was allocating over $8,000 per month to broad digital advertising, a strategy dependent on volume and chance to attract high, ticket B2B clients. In the enterprise software space, waiting for the right client to find you is not a viable strategy. Raizn identified the need to transition the client entirely toward hyper, targeted Account, Based Marketing.

Key Results
−50%
Ad spend cut from $8,000 to $4,000/mo by eliminating wasted targeting
+43%
Monthly qualified leads at half the original budget
Zero
Wasted impressions, only pre, vetted accounts exposed to campaigns
Auto
Custom AI pipeline scraping, enriching, and scoring leads autonomously
The Challenge
High Spend. Low Precision.

This ERP consultancy was spending over $8,000 per month on broad digital advertising and hoping the right enterprise buyer would stumble across it. In B2B and enterprise software, that is not a strategy, it is a gamble.

The sales cycle is long, deal values are high, and every unqualified conversation costs the sales team time they cannot recover. The entire acquisition model needed to be rebuilt from the ground up around precision, not volume.

The Raizn Approach
Apify. Clay. Claude. A Machine That Sells While You Sleep.
01
AI-Powered Prospecting and Data Scraping

Rather than casting a wide net, Raizn took a precision, based approach. Apify was used to scrape Google Maps for relevant local businesses. Those results were then run through BuiltWith to analyze existing technology stacks, immediately qualifying whether each business represented a genuine ERP upgrade opportunity.

02
Deep Data Enrichment

Prospect data was pushed through Clay to produce complete, enriched profiles of every lead before any outreach took place. This ensured the sales team entered every conversation fully informed and prepared, no cold calling, no guesswork.

03
Smart Lead Scoring and Automated Outreach

Raizn built a dynamic 10, point lead scoring system to route every prospect to the right follow, up action automatically.

Scores below 8: Leads were automatically enrolled in a precision, tuned email outreach sequence.
Scores of 9 or 10: Leads were flagged as high, priority. The sales team promptly delivered a personalized video pitch to each top, tier prospect.
04
Hyper, Targeted Digital Advertising

Raizn restructured the client's digital advertising to exclusively target the enriched prospect list, ensuring every ad dollar was spent warming up a verified, qualified lead. This precision, led approach was the direct mechanism behind the 50% cost reduction and the 43% increase in qualified lead volume.

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